Full Job Description
Job Title: Social Media Manager
Location: State College, Pennsylvania
Company Overview
Dominos is a global leader in the pizza and food delivery service, known for our commitment to quality, innovation, and customer satisfaction. As we continue to expand our digital footprint, we recognize the growing importance of social media in engaging our customers and driving brand loyalty. We're seeking an enthusiastic, creative, and analytical Social Media Manager to join our team in State College, PA, and contribute to our vibrant marketing department.
About the Role
As our Social Media Manager, you will be pivotal in establishing and executing our social media strategies that align with the company’s broader marketing goals. You will work closely with the marketing team to create captivating content, engage with our online community, analyze market trends, and elevate Dominos' digital presence.
Key Responsibilities
- Develop and implement comprehensive social media strategies that align with business objectives.
- Create engaging and shareable content across various social platforms including Facebook, Instagram, Twitter, and TikTok.
- Manage social media accounts to enhance brand visibility and customer interaction.
- Analyze social media performance metrics and adapt strategies accordingly to boost engagement and reach.
- Collaborate with cross-functional teams, including content creators and designers, to produce high-quality marketing materials.
- Monitor industry trends, social media tools, applications, and best practices to find new audience growth opportunities.
- Engage directly with our online community, responding to comments and messages in a timely and professional manner.
- Plan and execute social media advertising campaigns focusing on customer acquisition and retention.
- Conduct competitive analysis and market research to stay ahead of trends in the food delivery and e-commerce industry.
- Prepare and present regular reports on social media performance and potential improvements to senior management.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role, preferably in the food and beverage industry.
- In-depth knowledge of social media platforms and their respective participants (Facebook, Instagram, Twitter, TikTok, etc.) and how each platform can be deployed in various scenarios.
- Strong verbal and written communication skills; an ability to craft compelling narratives and engage with diverse audiences.
- Experience with social media management tools (Hootsuite, Sprout Social, etc.) and analytics platforms (Google Analytics, Facebook Insights, etc.).
- Creative thinker with a passion for storytelling and a knack for generating innovative ideas for campaigns.
- Strong organizational skills and the ability to maintain multiple projects simultaneously with strict deadlines.
- Detail-oriented with strong analytical skills, able to interpret metrics and formulate strategies accordingly.
- Experience with paid social media advertising is a plus.
Why Join Dominos?
At Dominos, we value our employees and commit to fostering professional growth within our dynamic environment. Here’s what you can expect:
- Competitive Compensation: We offer a robust salary that reflects your skills and experience.
- Comprehensive Benefits Package: Enjoy health, dental, and retirement plans designed to support your well-being.
- Career Development: Access to training and development programs to help you advance your career.
- Flexible Work Environment: Opportunities for hybrid work arrangements to support work-life balance.
- Innovative Company Culture: Be part of a forward-thinking company that rewards creativity and embraces new ideas.
How to Apply
If you are a passionate individual looking to make an impact as a Social Media Manager at a leading company like Dominos, we want to hear from you! Please submit your resume along with a cover letter highlighting your relevant experience and why you would be a great fit for our team. Join us and help shape the future of digital marketing in the food delivery industry!
Dominos is an Equal Opportunity Employer
As an Equal Opportunity Employer, we are committed to providing an inclusive environment for all candidates. We celebrate diversity and are dedicated to creating a workplace that reflects the communities we serve.
Apply now to take your career to new heights with Dominos in State College, PA!