Full Job Description
Join Amazon as a Digital Content Strategist!
Are you a creative and analytical thinker with a passion for digital marketing? Do you thrive in a fast-paced, tech-driven environment? If so, we have an exciting opportunity waiting for you right here in State College, Pennsylvania! Amazon, a global leader in e-commerce and technology, is seeking a Digital Content Strategist who will play a key role in enhancing our digital presence and driving customer engagement through innovative content strategies.
About Amazon
Amazon is dedicated to being Earth's most customer-centric company where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Our mission extends beyond just selling products; we aim to provide unparalleled service and become a place where people can come to find and discover anything they might want to buy online. Join us and be part of a committed team that is shaping the future of digital commerce!
Position Overview
As a Digital Content Strategist at Amazon, you will be responsible for developing and implementing a cohesive content strategy that aligns with our business objectives and resonates with our target audience. You will work alongside a team of talented creatives, marketers, and data analysts to ensure that our digital content amplifies our brand voice while driving measurable results.
Key Responsibilities:
- Develop and execute a comprehensive digital content strategy that enhances brand visibility and engages our audience across multiple platforms.
- Conduct thorough analysis of target demographics and existing content performance to identify trends and opportunities.
- Collaborate with cross-functional teams, including marketing, social media, and product management, to align content efforts with overall business goals.
- Create, edit, and manage compelling content for a variety of digital channels, including websites, blogs, social media, email campaigns, and online advertising.
- Optimize content for SEO, maintaining a focus on keyword strategy and adherence to best practices.
- Use analytics tools to track content performance and make data-driven recommendations for improvement.
- Stay updated on digital marketing trends, emerging technologies, and competitor activities to keep Amazon at the forefront of industry innovations.
- Lead brainstorming sessions to generate creative ideas and content concepts that align with our brand's mission and values.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, content marketing, or similar roles.
- Proven ability to create compelling content that captures audience attention and drives engagement.
- Strong understanding of SEO and analytics tools (e.g., Google Analytics, SEMrush, Moz).
- Exceptional writing, editing, and verbal communication skills.
- Ability to analyze data and draw actionable insights to improve content strategy.
- Strong project management skills with the ability to prioritize and manage multiple tasks in a fast-paced environment.
- Experience with content management systems (CMS) is highly desirable.
What We Offer:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and flexible working hours.
- Opportunities for personal and professional growth within a dynamic and inclusive workplace.
- Employee discount on all Amazon products and services.
Why State College?
State College, affectionately known as “Happy Valley,” is not only home to the renowned Pennsylvania State University but is also a vibrant, welcoming community. Our city offers an ideal blend of small-town charm and access to metropolitan amenities, making it an attractive location for professionals and families alike. With stunning parks, an array of dining options, and a rich cultural scene, State College is the perfect backdrop for both work and play.
How to Apply
If you are ready to take the next step in your career and dive into the exciting world of e-commerce as a Digital Content Strategist at Amazon, we encourage you to apply today! Submit your resume, a cover letter detailing your relevant experience, and a portfolio showcasing your best content work. Join us and help redefine the future of online shopping!
Amazon is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all backgrounds and experiences and look forward to reviewing what you can bring to our innovative team.